Designing the logo for The Elephant's Pantry was an absolute delight, inspired by the concept of providing organic home-cooked meals for children.

The name itself brought to mind imagery of a playful and endearing elephant, evoking the feeling of a child's doodle. I imagined a scruffy outline, similar to a quick drawing, to capture the innocence and charm of childhood.

After several iterations, I refined the outline to perfectly capture the essence of the brand. The vibrant pop of green not only symbolizes freshness but also complements the organic nature of the initiative. The elephant outline serves as a captivating icon, sparking conversation and curiosity.

For the fonts, simplicity was key. I opted for clean and easily readable typography to ensure clarity and accessibility.

In the end, the logo for The Elephant's Pantry achieves the perfect balance of warmth, playfulness, and simplicity. It's a visual representation of the brand's commitment to providing wholesome and nourishing meals, creating a welcoming atmosphere for families.