When I embarked on the journey to create a logo for SOULSEARCH, I aimed to encapsulate the essence of it's powerful mantra: Heal. Explore. Expand.

The logo is intricately based on the 'Seed of Life,' a universal symbol of creation. Though the brief I received was to look away from Sacred Geometry, somehow it seemed like it was meant to take that route.

As I experimented with circles, overlapping and arranging them in various configurations they intertwined and merged, to form the 'Seed of Life', symbolizing the fundamental principles of creation and interconnectedness.

Moving to colour, I started with placing achromatic values - and something interesting emerged. The interplay of light and shadow created a sense of depth, suggesting layers that invited viewers to look inward, much like the introspective journey that SOULSEARCH encourages. It became a visual metaphor for the brand's tagline, with each layer representing a step in the journey towards self-discovery and healing.

The choice of colors was critical, and after several iterations, a palette was chosen that conveyed serenity, growth, and enlightenment. The final logo is more than a mere graphic. It is a narrative, a journey from the outer circles of exploration to the inner sanctum of healing and expansion.