Crafting the logo for OWOW, synonymous with luxury gift hampers, was an exhilarating journey. The client's desire for a colorful and vibrant design set the tone for the creative process.

From the onset, I aimed to infuse the logo with a sense of joy and surprise, reflecting the essence of the brand's offerings. The rounded edges lend an inviting and approachable quality, inviting customers to explore the world of OWOW.

After experimenting with various concepts, I arrived at a clear icon featuring the letter ‘O’ with a dash underneath—an elegant monogram that seamlessly integrates with packaging materials.

The true brilliance of the logo design emerged with the strategic placement of the 'W's' hands, ingeniously overlapping the center 'O.' This intentional arrangement creates a captivating visual illusion, resembling a person with arms raised in awe and astonishment.