Creating a logo for JUST BREATHE presented an opportunity to infuse the brand's essence into a visual representation that resonates with its audience.

With a personal passion for holistic healing, I delved into the creative process with enthusiasm. The aim was to encapsulate the serene atmosphere of the brand's space and its guiding principle of mindful breathing.

The logo concept revolves around merging the elements Earth, Moon and the Sun into a single circle. This symbolizes the unity of opposites and the harmony found in balance. Just as we focus on our breath, gathering our thoughts and awareness into a single point, the logo embodies the meditative gesture of 'just breathing.'

In this simple act of mindfulness, there is a profound sense of ease and tranquility.