Rebranding CADRE was an exciting challenge, with the goal of capturing the essence of the brand's strength and unity in a completely new look.

After brainstorming, a breakthrough emerged: Bees! Revered for their teamwork, they epitomize the collaborative spirit of the CADRE team. This idea led to the concept of HIVES—an affirmation of the structured unity and collective effort of the team.

The logo design centers on hexagons, inspired by the geometry of beehives. Each hexagon symbolizes unity, forming a network that reflects the interconnectedness of the team. The clean lines and structured layout evoke a sense of professionalism, while the subtle collar under the first letter 'C' denotes individual personality within the team dynamic.